My interpretation of this is that Sony didn't like being made to look foolish and then wanted their ball back. Eldagsen has done a great job as an artist in having subverted the process; I suppose he legitimately could have been disqualified in using a non-photographic medium in the competition: the debacle itself. By throwing this curveball at the self-aggrandisement of a large corporation, Eldagsen highlights the problematic nature of centralised, corporate control of AI.