It's not a theorie anymore - if you can believe their success rates. Their in-field-data, namely cured smokers from their curses, validate their model of addiction with a whopping 96% success-rate.

It is really worth it to put some time into validating these facts by yourself.

There is a lot to learn about the human mind and how it forms our reality and influences the body (e.g. "withdrawal symptoms").

I am currently trying to apply the principle to internet/porn/novelty addiction, which some of us may really be interested in ^^.