To be blunt, beautiful is not how I would describe the philosophical conclusions of this theory or the self-aggrandizing statements made throughout the piece (e.g. claiming to know what energy is), though I think it has technical applications possibly. There was a TED talk I watched a long time ago where an architect applied similar thinking by folding a cube using a ratio/logic formula and it created some very abstract forms (he was interested in creating unimaginable forms).
The theory has bias built into the model before he even put pen to paper. This is the exact reason why speculative physics (mathematics), as I've been saying in the other thread, is so dangerous to progress. You do experimentation first, then the mathematics to help explain what you discover, and not the other way round.
It just seems like another outgrowth of the same old tired overly headstrong masculine approach to physics that is not really challenging and examining anything, whilst pulling along all the bias and unchallenged assumptions that have plagued science for so long. For example, the idea that there is a rule, a starting point, from which everything progresses accordingly. Maybe reality doesn't follow that logic? Maybe reality is one motion, a spontaneous motion, with no beginning or end, and maybe the 'laws' are not as fixed as presumed? Maybe there is no logic at all? Maybe there is a creative impulse, a heartbeat, which is dynamic? Not saying that is the case, but if you're going to come up with a grand theory you've got to offer more philosophically than just 'there's a rule and we go from here'.
There's also a blanket acceptance of several current scientific theories and laws in there, like relativity and quantum mechanics, which are just outright accepted as true. All he will do is create a very pretty tapestry of nonsense in the end.
Speculation is great but it really should be kept to a fire circle with friends and mushrooms. If you want to do physics, then you must do physics. This theory is not physics.