Hmmm, I knew about twisting the end to adjust the flame (I tried that when I first unpackaged it and it worked well)...  It only turns 180 degrees and I've tried lighting it at both extremes and in between.  Each time it just spews butane with no flame.  :?

Edit: When I get home from work I'll try removing the end and twisting the flame adjustment with a needlenose pliers.