Its almost a mathematical certainty that with any substance, given enough time, there will be cases of things going south -and here i am not refering only to psychoactives, i am sure that someone,somewhere in the depth of human history might have directly or indirectly died of salt,vaseline or...rhubarb!
I certainly do not like what the media does, but thats what they do: "does the story sell? well, write it, give the people what they want!". That unfortunately means that a story about a drunk driver getting killed without any extra drama is not going to make first page, whereas death because a "happy person" jumped of a balcony on an "exotic drug" sounds much more like it. Also, generally notice the language used in such articles which more or less is sensationalist, tries to bring the subject home (for example "he was a happy man" -read: it can happen to you even if you are happy!!!! , or "a straight A, outgoing student" -read : it can happen to your vanilla son!!!!). I think now its a time to also reread the online articles on the whole Brett chidester story and try to spot similarities.
As far as the parent's comments are concerned, while i do not agree with them im in the rather fortunate situation to be more calm and "coldheaded" than them at the moment since this did not happen in my family. Up to a point i can understand them, having just lost someone they love and thinking the poisonous "what if's" ("what if he didnt smoke this herb?" , "what if it was illegal"). Also think that those people might be "antidrug" or up to now have had no interest in drugs, thinking "psychoactives" was some obscure European country

. Well, in that case i would expect the demonisation..."What you never thought was going to be YOUR problem, now has taken its toll on your family" kind of mentality...But as i said, i do not think that fear is the answer.
On another note, letting the cynic bastard in me manifest, local headshops or herbshops are going to have quite of a day! Propably many people going to buy it either as a "wow, its powerful, ok i ll just not smoke it at my balcony" or as a "its going down, its up for grabs, so lets stock on it".
Anyway i think thats the fate of most psychoactive substances except the ones already incorporated officialy at the societal norms. They get judged unevenly compared to pharmaceuticals or legal recreational substances.On one hand its a legal issue on the other its societal : somehow it seems to many more "acceptable" to die of an alcohol related incident than of one related to something more exotic/illegal/labeled as a "recreational drug".
What one can do? well propably one could voice their opinion on the website or even send them a well written email, i wonder if that will help. The "last word" is more or less always the word of the newspaper: for example if tox shows that he was on other drugs as well for example alcohol, fluoxetine, xanax they might simply not write about it and it would be -for public opinion- as if salvia was the sole perpertrator. If they do this it wont be because of vice towards salvia but because it...sells better this way.