Awakening, spiritual growth that is, is more painful by far than physical growth, even though both have associated "growing pains." It's nothing to wish for on a whim, because to get from a perspective based on unconscious culturally-conditioned desires to one based on "something deeper" (whatever you define that as) requires a metamorphosis no less encompassing than that of a caterpillar turning into a butterfly.
For many people, I feel, this kind of change would completely crush them. This I know from personal experience, as I've been on the brink of throwing in the towel many times, and know that I will many times more. The "dark night of the soul" is nothing to scoff at.
I used to, quite selfishly, try to get people to wake up by encouraging them to take psychedelic substances. I became frustrated when they only saw "pretty patterns" instead of "passing through the veil," as I had. One day, on mushrooms, I realized the consequences of what I was trying to do. It sounds like a great thing, in theory, to get people to "wake up," but the reality is that when people find out that the objects and desires they've built their entire lives around aren't what they thought they were. . . well, it isn't pretty.
That's not to say we can't wake up, we can. It's just going to hurt! Is it worth it? Yes! but it has to be on an individual basis, and that means VERY, VERY SLOWLY.