No i don't think you have to deny or ignore it... to make it scary, infact it might well be impossible.
I think a way to describe it would be akin to swimming in a river. Don't try and fight it, turn around and go with the flow.
It can be very fucking scary. I think it certainly has the ability to be the most beautiful thing you ever saw, but it can be wild and unpredictable at the best of times.
I think we all know this. Just do your best not to be scared going into it. Do your rituals or what ever it is, meditate, clean the room, light incense etc.
Respect it, i think although it is wild and unpredictable taking every precaution to make your your grounded and calm before the experience will make it much more likely to have a pleasant experience. Even when its not 'scary bad' it can be 'scary good'.
Caution and respect.